The truth about instagram growth

Recently, a follower reached out and asked if I could share some advice on growing an Instagram account. Now by no means am I an expert, but I have had a little success over these past few months. As I thought for a moment about how to respond, I contemplated my growth. What was it that helped? Well, let’s first clear a few things up. I know many of you can relate, but we are often subjected to the reals of others claiming they have the “sauce!” If you read their caption and follow their trendy method, you’ll grow an instant 1k, 5k, or even 25k followers. Well, I’m here to debunk that theory in some regard. However, before I begin, I should start by saying in my professional opinion. You see, I can speak from my own companies growth and marketing methods. What I am sure of is there is no one size fits all methodology. No matter how many people shout or dance and add their latest trendy music, Instagram doesn’t allow a cookie-cutter pathway. What works for one may not work for another. And that, my friend, is the hardest part of growth.

So for me, it allowed my brand to shine through and not let the follower count hold me back. I recognized early on that I had to be willing, as does most reputable business, to create a marketing plan that involved paid advertisement. I knew I was going to need help from Instagram and other companies specializing in marketing growth. Now, hold on before I get the trolls and haters saying you’re buying followers. No, not at all. I’m not talking about buying followers, and I certainly wouldn’t encourage that as a business practice. What I am referring to is using reputable growth management firms. For starters, I use a company called Kicksta. Go over and check out their website and see if they’re a good fit. Before Kicksta, I used Instagram’s own advertising to help my initial and sustainable growth by promoting my images. You have to be willing to spend a little on advertising if you hope to have future growth.

My last point is more personal. Be you. Show the world why people should fall in love with your work. After all, isn’t that a reason you became creative? You have to have work that people find interesting or worthy of following. Be consistent, engaging, and authentic. Instagram, like most social platforms, is flooded with people all competing for our attention. Don’t lose yourself, and certainly don’t fake your style. Be you all the way. The rest will follow. Sometimes you have to trust the process.